Keywords

How Keywords Can Have A Huge Influence On Your Search Engine Rankings.

Keywords contained within a Web page are the most important element to achieving high search engine rankings.

Keywords are by no means the only relevant factor in how search engines rank a Web page. Other factors also count. But the majority of search engine optimisation strategies involve a Webpage's keywords in one form or another.

Therefore, it's fair to say that keywords are the most important element to achieving top search engine rankings. After all, if a page had no text at all, there is nothing for a search engine to index!

Perfect Keywords

You should create each Web page by concentrating on the following (in order of importance):

one keyword or keyword phrase matching the page content
and most frequently used by the target audience
and has the least number of competing pages in the search engines.

Admittedly this is not easy and is not always possible. And how do you go about finding the one perfect keyword phrase that matches the page content, that is most frequently used by the target audience, and has the least number of competing pages in the search engines?

OK, you may take a breath now. ;o)

Top keywords

Fortunately, there are tools to help you find out what those all important keywords are.

You can find keyword marketing tools in the Marketing Tools Directory of my Mike's Marketing Tools web site.

There is also a free list of the top 300 frequently searched Internet keywords extracted from various popular metasearch engines. The list of keywords is updated weekly.

Keyword frequency

Keyword frequency refers to the number of times a keyword phrase appears within a page. The theory is that the more times a keyword/s appears within a Webpage, the more relevant the page is likely to be for someone searching those keywords. But do not abuse the system by repeating the same keywords over and over again.

Keyword density

Keyword density is the ratio (percentage) of keywords contained within the total number of indexable words within a Web page. In general, I suggest using a keyword density ratio in the range of 2-8%.

Keyword prominence

Keyword prominence is about improving the prominence of keywords by placing important keywords at the top of a Web page. Basically, the closer your important keywords are to the start of a page, a sentence, title or meta tag, the better.

Keyword proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

For example:

Internet keyword marketing and analysis tools

Internet keyword analysis and marketing tools

If someone searched for "keyword marketing," a Web page containing the first sentence is likely to rank higher than the second, because the two keywords are closer together.

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